Case Studies

Exploring the intersection of research, design, business, and culture:
A collection of some of our works.

Redefining New Customer Lifecycle Management Product Line

‘Ethos’ is a solution that shows what the trend could materialize into for the dynamic fintech space, and how they can adapt to the evolving needs of the world, aligning to the Sustainable Development Goals 2030 laid down by the UN.
We chose “Ethos” as the name for our sustainable investment app because it embodies the very core of what we strive to achieve. “Ethos” refers to the fundamental beliefs and values that guide a person. In our case, it reflects the values-driven approach to investing that our app empowers.

Revolutionizing Crop Management with Integrated Technology

Enhancing Agricultural Practices through Real-Time Insights and User-Friendly Interfaces. In order to ensure the success of agritech products, it is imperative to consider several design challenges. These obstacles may include meeting the needs of a diverse user base, dealing with limited connectivity in the field, presenting complex data sets in a simplified format, taking into account contextual usage, accommodating various languages and localizations.

Rolling research

5 tactics to increase the velocity of user engagement. Why rolling research is used? A large team of designers who need quick iterative feedback from end users in one or multiple countries. Organization has an elaborate process to onboard a new vendor and/or for issuing purchase orders for existing vendors. Often get turned down by preferred vendor(s) due to short notice and unavailability of bandwidth at their end. Domain is complex and the need to explain it to a new team every time.

How to prepare your kids for a screen routine?

Introduce PARENTAL CONTROLS without the drama. Lack of unique features to stand out in the market with an outdated design made it
hard to sell. The existing product missed fresh outlook on the design standards both on functional and visual end. It lacks many relevant features provided by competitors, at the same time it needed unique signature features to create a required product differentiator.

Designing an ENote Application

An application that converts hand written notes to digital text, takes notes directly on pdf, takes hand written notes for reading and reviewing of documents and provides paper like reading and writing experience. Creating the visual design and prototype for a Digital Notebook Application. Designing the visuals and experience of the application to replicate the look and feel of paper as closely as possible. This application will be utilised for reading documents and textbooks, as well as for sketching and note-taking. Our aim is to provide users with a seamless and immersive paper-like writing experience.

Experience Transformation

Leading Enterprise CRM system. Revamping an outdated design within legacy constraints into an intuitive and responsive experience. The current design lacked visual hierarchy, logical input controls, and a consistent structure. It also had serious usability issues that needed to be addressed within the technical constraints.