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Informed Perspectives: Thought-provoking articles on research, design, and business.

Designing in Loops: An alternative to UX Flows

Avishek Das

Posted On July 16, 2024

Reflections in the rearview mirror: a day with teens

Tushar Goyal

Posted On July 1, 2024

UX Approach: Phase-1: Align with stakeholders

Durga Prasad

Posted On May 29, 2023

My Experiences with Banks: An Introduction to Omni-Channel Customer Experiences

Durga Prasad

Posted On May 29, 2023

UX Approach: Phase-2: Learn about users, their journey and best practices

Durga Prasad

Posted On May 29, 2023

Orchestrating UX Transformation

Durga Prasad

Posted On May 29, 2023

UX Approach: Phase-3: Generate ideas around design opportunities

Durga Prasad

Posted On May 29, 2023

UX Approach: Phase-4: Plan for successful design intervention

Durga Prasad

Posted On May 29, 2023

PeepalDesign: Redefining the UX Design Practice

Durga Prasad

Posted On May 29, 2023

UX Approach: Phase-5: Define experiences

Durga Prasad

Posted On May 29, 2023

Archives

Posted on July 16, 2024July 17, 2024
Avishek Das
UX Design
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Designing in Loops: An alternative to UX Flows

In UX design, we usually focus on mapping out product experiences as linear flows that map out the user’s journey, whether for completing a particular task or for their entire experience. However, an alternative approach inspired from game design—specifically gameplay loops—can offer unique advantages. Understanding Gameplay Loops Gameplay loop is a game design term for [...]

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Posted on July 1, 2024July 2, 2024
Tushar Goyal
User Research

Reflections in the rearview mirror: a day with teens

Reflections in the rearview mirror are often more than the eyes can see and a drive back home after a full day’s work is always a good opportunity to think about how the day went by. The first day of fieldwork was closed satisfactorily. That day’s reflection was about the teenagers that I talked with [...]

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Posted on May 29, 2023October 25, 2023
Durga Prasad
User Research, UX Design

UX Approach: Phase-1: Align with stakeholders

As designers we have to empathize not only with end users but with the business team and development team too. Because user experience is not how we visualize it, but how it actually works and how it impacts the emotions and influences the psychology of our end users. UX is the end result of collaborative [...]

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Posted on May 29, 2023July 19, 2023
Durga Prasad
User Research, UX Design

My Experiences with Banks: An Introduction to Omni-Channel Customer Experiences

Recently, I had to reach out to two MNC banks for requesting past credit card statements for claiming a refund. This was complicated by the fact that I had cancelled these cards a while back. In the case of Standard Chartered Bank (SCB), the experience was excellent and the interaction was smooth. Standard Chartered’s customer [...]

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Posted on May 29, 2023October 25, 2023
Durga Prasad
User Research, UX Design

UX Approach: Phase-2: Learn about users, their journey and best practices

In phase-1, we discussed a bit about the importance of alignment workshop and a short structure for the same. During the workshop, probably you came across one of the below reasons on why UX intervention is desired. UX is the end result of collaborative efforts Understanding the stakeholders vision, idea, product goal and constraints helps [...]

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Posted on May 29, 2023July 19, 2023
Durga Prasad
User Research, UX Design

Orchestrating UX Transformation

User Experience is dynamic. It is constantly modified over time. How shall we direct/orchestrate something that is in perpetual flux? To direct you need an anchor and a goal. Then there is the journey where all experiences manifest themselves. If we understand where to start (the anchor) and where to end (the goal) and who [...]

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Posted on May 29, 2023July 19, 2023
Durga Prasad
User Research, UX Design

UX Approach: Phase-3: Generate ideas around design opportunities

Empathizing with stakeholders, developers and end users ensures that the design challenges are well defined. If addressed appropriately, better user experience can be achieved. This is where phase-3 of UX approach kicks in. Bring together the process map, persona, journey map and story boards. Identify the key use cases. Bring on the whiteboard and post-its. [...]

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Posted on May 29, 2023October 18, 2023
Durga Prasad
User Research, UX Design

UX Approach: Phase-4: Plan for successful design intervention

In the UX approach, half the battle is own when all the stakeholders are aligned, user needs and motivations are understood and a concrete design direction is in place. However, design execution requires data, skilled people, reasonable time and a well coordinated team of designers, developers and product owners to join hands together work in [...]

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Posted on May 29, 2023July 19, 2023
Durga Prasad
User Research, UX Design

PeepalDesign: Redefining the UX Design Practice

CIOTechOutlook : November - 2016 issue Products and Services will be successful only if they satisfy the user’s needs. So how is that you’d know and understand what the users need? User research is the key here. Organizations indeed speak highly of the importance of user research in the process of designing any product, though [...]

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Posted on May 29, 2023October 9, 2023
Durga Prasad
User Research, UX Design

UX Approach: Phase-5: Define experiences

Clarity is precursor to creativity. In this phase, it’s all about bringing together all out put from alignment, user research and ideation phase and simulating the real experience that end users are going to engage with. Simply speaking, this phase is all about taking each problem one by one and sketching the user experience piece [...]

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