Lessons on Reporting: Simplicity at Core

With research objectives and nuanced user pain points competing for attention, here’s how three recent projects, across sports, enterprise software, and communication apps,taught me the value of communicating insights with stark and simple clarity. When I was in eighth standard, I used to think big, fancy words showed how well I understood the English language. [...]

How UX Research is Transforming Maternal Healthcare in India

The Critical Role of Trained Healthcare Workers Access to quality maternal healthcare remains is a significant challenge across the globe. In India, a key hurdle lies in empowering frontline health workers, specifically Auxiliary Nurse Midwives (ANMs), with the skills and knowledge they need to provide timely and effective care. Inadequate training, high workloads, and a [...]

House-sitting : A memoir of being an outsider in the room

I don’t come from an education rooted in research, but my education taught me something else: that I can be good at whatever I am passionate about. My journey into User Research began half a decade ago, with Dunning and Kruger on my back and the dream of being a really good Researcher in my [...]

Working Towards a Common Goal: Uncovering Collaboration Gaps Through UX Research

For a large pharmaceutical company, the question arose for how strategic planning could enhance collaboration between their global teams working from different timezones, and the answer came through user research. In football, every player—striker, defender, midfielder, goalkeeper—has a distinct role, but the goal is shared: to win as a team. No single star wins alone. [...]

From Silos to Synergy

How MCP (Model Context Protocol) can help us bridge the gaps of siloed decision making and segmented research into a unified way to access insight and take decisions Of late, I’ve been trying to integrate AI into the UX research workflow, where it can be our partner in making user research a core part of [...]