Beyond the Books: Real-World Research Insights

Stepping into the field as a novice researcher is an experience that no training or theory can fully prepare you for. It's where structured research guides must adapt to the unpredictability of real-world interactions and where conversations can emerge through observation and reflection. Through my recent work on maternal healthcare with specific focus on improving [...]

In Art or UX: Storytelling as the Missing Puzzle Piece

The past year, I’ve learnt what’s common between marketing, art and UX research, and it all had to do with communication and the art of storytelling The Path to UX Research A few months into my shiny new shoes as a UX researcher, I’ve learnt quite a bit about myself as much as about the [...]

The Psychology of UX

When I think about how my training as a psychology student prepared for UX Research, I can’t help but see it as the perfect foundation.  Psychology taught me to ask questions about people—why we act the way we do, how we think, and what drives our decisions. In UX, I get to take those questions [...]

Why a Literature Review Might Suck Your Soul Out—But It’s Important

Let’s be honest, literature reviews may exactly not be the most exciting part of research for some. Personally, I don’t enjoy them. They take up so much time, involve going over things that we feel we already know, and boil down to finding citations and evidence to back what we know—or think we know. Then [...]