How UX Research is Shaping Enterprise Software Sales Strategies ?

In today's dynamic business environment, enterprise decision-making has become more complex, particularly when it comes to purchasing software solutions. Organizations must navigate an intricate web of needs, preferences, and stakeholders before arriving at the final decision. This complexity is where UX research plays a critical role — simplifying decision-making and uncovering actionable insights that align [...]

Beyond the Books: Real-World Research Insights

Stepping into the field as a novice researcher is an experience that no training or theory can fully prepare you for. It's where structured research guides must adapt to the unpredictability of real-world interactions and where conversations can emerge through observation and reflection. Through my recent work on maternal healthcare with specific focus on improving [...]

In Art or UX: Storytelling as the Missing Puzzle Piece

The past year, I’ve learnt what’s common between marketing, art and UX research, and it all had to do with communication and the art of storytelling The Path to UX Research A few months into my shiny new shoes as a UX researcher, I’ve learnt quite a bit about myself as much as about the [...]

The Psychology of UX

When I think about how my training as a psychology student prepared for UX Research, I can’t help but see it as the perfect foundation.  Psychology taught me to ask questions about people—why we act the way we do, how we think, and what drives our decisions. In UX, I get to take those questions [...]