Case Studies

Mapping the farming ecosystem in India

Unearthing unique opportunities in India’s agricultural heartlands through immersive ethnographic research.

Opportunities of a different kind galore in the agri intensive hinterlands of India. Through extensive field trips to remote, rural farming communities; Ethnographic interviews with farmers; Day long shadowing of the farmers and farm activities ; Contextual interviews with retailers of farm supplies to visits to mandi’s to interviews with traders & merchants, we unearthed something unique and invisible.

Right UX Partner

Choose Peepaldesign because of our expertise in conducting generative research across several domains and the ability to execute research in rural India across multiple states.

The Methodology

  • Multi location research to capture diversity of farming ecosystem across states
  • Over 120 Hours of ethnographic interviews and observations
  • Farm & Mandi Visits combined with in place contextual interviews
  • Desk Research

The Impact

We are not authorized to share the details yet.