Case Studies

Capturing the Moment

Realigning target audience and communication strategies through real-world usage insights.

People want to be nice when you ask them if they like a feature and want it in their product. It is only when they use it for real you find out which features they really needed. A timely understanding of actual usage experience helped our client in relooking at the target segment and steer the efforts towards targeted communication strategy.

Right UX Partner

  • Client wanted to evaluate the product before launch and avoid reputational damage to their brand due to bad user experiences.
  • Peepaldesign’s expertise in getting to the core of user needs and revealing what they are unable to articulate.

The Methodology

  • In Lab test of the products out of the box experience
  • Product placement and usage
  • Lab based Contextual Interviews to understand the why

The Impact

  • Change in target audience and the resulting communication strategy
  • Successful product launch. Exceeded sales targets