Capturing the Moment

People want to be nice when you ask them if they like a feature and want it in their product. It is only when they use it for real you find out which features they really needed. A timely understanding of actual usage experience helped our client in relooking at the target segment and steer the efforts towards targeted communication strategy.

• Client wanted to evaluate the product before launch and avoid reputational damage to their brand due to bad user experiences.
• Peepaldesign’s expertise in getting to the core of user needs and revealing what they are unable to articulate.

• In Lab test of the products out of the box experience
• Product placement and usage
• Lab based Contextual Interviews to understand the why

• Change in target audience and the resulting communication strategy
• Successful product launch. Exceeded sales targets