Blogs

Informed Perspectives: Thought-provoking articles on research, design, and business.

Navigating the Complexities of Indian Corporate Banking: A Project Retrospective

Akhila Lakkoju

Posted On October 4, 2024

Behind the Scenes of Bangalore’s product based SMBs: A Field Visit

Ayisha Fidha

Posted On September 16, 2024

Redefining UX Outcomes: Where Does Artificial Intelligence Fit In?

Sukhbir Singh

Posted On September 16, 2024

Navigating Global Research: Lessons from the Field

Srijani Samaddar

Posted On August 14, 2024

Insights and Adventures: Leading a Global Benchmarking Study for a Communication Giant

Manasi Bhonge

Posted On August 1, 2024

Flow state in UX: Designing for engagement

Avishek Das

Posted On July 31, 2024

Designing in Loops: An alternative to UX Flows

Avishek Das

Posted On July 16, 2024

Reflections in the rearview mirror: a day with teens

Tushar Goyal

Posted On July 1, 2024

UX Approach: Phase-1: Align with stakeholders

Durga Prasad

Posted On May 29, 2023

My Experiences with Banks: An Introduction to Omni-Channel Customer Experiences

Durga Prasad

Posted On May 29, 2023

Archives

Posted on October 4, 2024
Akhila Lakkoju
User Research

Navigating the Complexities of Indian Corporate Banking: A Project Retrospective

Over the last quarter, we had the opportunity to explore the Indian B2B Banking landscape, which was super exciting and challenging too. The goal of the study was to provide valuable insights for a client based in Russia looking to enter the Indian market. We delved into a sector that impacts the lives of business [...]

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Posted on September 16, 2024September 16, 2024
Ayisha Fidha
Uncategorized, User Research

Behind the Scenes of Bangalore’s product based SMBs: A Field Visit

One sunny morning, our cab slowly made its way through the busy streets of K.R. Market. I noticed the curious glances from people walking alongside the cab and their apparent disregard for why a cab was on such a crowded street. This prompted me to suggest that we get out and walk towards the stores [...]

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Posted on September 16, 2024
Sukhbir Singh
Uncategorized, UX Design

Redefining UX Outcomes: Where Does Artificial Intelligence Fit In?

In the diverse landscape of UX design, different industry sectors have long established their favored outcomes. These outcomes guide designers in crafting experiences that meet specific user needs. Consumer UX: Engagement is key. Products like Instagram have mastered this by offering endless scrolls of personalized content, hooking users with algorithms that cater to their interests. The platform’s [...]

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Posted on August 14, 2024August 14, 2024
Srijani Samaddar
User Research

Navigating Global Research: Lessons from the Field

Even though Peepaldesign undertakes numerous international research projects each year, every new study in a different market with a new client or partner is a possible eye opener. While there are always certain best practices that we consider as a rule of thumb, there are challenges galore (and more learning) on the way. Some that [...]

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Posted on August 1, 2024August 1, 2024
Manasi Bhonge
User Research

Insights and Adventures: Leading a Global Benchmarking Study for a Communication Giant

Embarking on a usability benchmark study for a major communication platform has been one of the most enlightening experiences of my career as a UX researcher. This longitudinal study spanned across diverse markets, including India, the US, and the UK, and provided me with a unique opportunity to delve into the nuances of user behaviors [...]

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Posted on July 31, 2024August 1, 2024
Avishek Das
UX Design

Flow state in UX: Designing for engagement

While designing interfaces and experiences, we usually aim for usability and simplicity, where tasks can be completed with the least amount of effort or “friction”. However, calculated use of friction in may allow improved performance, satisfaction, and motivation by triggering the flow state in users. Understanding Flow State Flow, as conceptualized by psychologist Mihaly Csikszentmihalyi, [...]

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Posted on July 16, 2024July 17, 2024
Avishek Das
UX Design

Designing in Loops: An alternative to UX Flows

In UX design, we usually focus on mapping out product experiences as linear flows that map out the user’s journey, whether for completing a particular task or for their entire experience. However, an alternative approach inspired from game design—specifically gameplay loops—can offer unique advantages. Understanding Gameplay Loops Gameplay loop is a game design term for [...]

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Posted on July 1, 2024July 2, 2024
Tushar Goyal
User Research

Reflections in the rearview mirror: a day with teens

Reflections in the rearview mirror are often more than the eyes can see and a drive back home after a full day’s work is always a good opportunity to think about how the day went by. The first day of fieldwork was closed satisfactorily. That day’s reflection was about the teenagers that I talked with [...]

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Posted on May 29, 2023October 25, 2023
Durga Prasad
User Research, UX Design

UX Approach: Phase-1: Align with stakeholders

As designers we have to empathize not only with end users but with the business team and development team too. Because user experience is not how we visualize it, but how it actually works and how it impacts the emotions and influences the psychology of our end users. UX is the end result of collaborative [...]

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Posted on May 29, 2023July 19, 2023
Durga Prasad
User Research, UX Design

My Experiences with Banks: An Introduction to Omni-Channel Customer Experiences

Recently, I had to reach out to two MNC banks for requesting past credit card statements for claiming a refund. This was complicated by the fact that I had cancelled these cards a while back. In the case of Standard Chartered Bank (SCB), the experience was excellent and the interaction was smooth. Standard Chartered’s customer [...]

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Blogs

Akhila Lakkoju

Posted On October 4, 2024

Ayisha Fidha

Posted On September 16, 2024

Sukhbir Singh

Posted On September 16, 2024

Srijani Samaddar

Posted On August 14, 2024

Manasi Bhonge

Posted On August 1, 2024

Avishek Das

Posted On July 31, 2024

Avishek Das

Posted On July 16, 2024

Tushar Goyal

Posted On July 1, 2024

Durga Prasad

Posted On May 29, 2023

Durga Prasad

Posted On May 29, 2023

Archives

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