Orchestrating UX Transformation

User Experience is dynamic. It is constantly modified over time. How shall we direct/orchestrate something that is in perpetual flux? To direct you need an anchor and a goal. Then there is the journey where all experiences manifest themselves. If we understand where to start (the anchor) and where to end (the goal) and who [...]

UX Approach: Phase-3: Generate ideas around design opportunities

Empathizing with stakeholders, developers and end users ensures that the design challenges are well defined. If addressed appropriately, better user experience can be achieved. This is where phase-3 of UX approach kicks in. Bring together the process map, persona, journey map and story boards. Identify the key use cases. Bring on the whiteboard and post-its. [...]

UX Approach: Phase-4: Plan for successful design intervention

In the UX approach, half the battle is own when all the stakeholders are aligned, user needs and motivations are understood and a concrete design direction is in place. However, design execution requires data, skilled people, reasonable time and a well coordinated team of designers, developers and product owners to join hands together work in [...]

PeepalDesign: Redefining the UX Design Practice

CIOTechOutlook : November - 2016 issue Products and Services will be successful only if they satisfy the user’s needs. So how is that you’d know and understand what the users need? User research is the key here. Organizations indeed speak highly of the importance of user research in the process of designing any product, though [...]

UX Approach: Phase-5: Define experiences

Clarity is precursor to creativity. In this phase, it’s all about bringing together all out put from alignment, user research and ideation phase and simulating the real experience that end users are going to engage with. Simply speaking, this phase is all about taking each problem one by one and sketching the user experience piece [...]

Senior Citizens: Conversing with Smart Assistants

Senior Citizens: Conversing with Smart Assistants Welcoming smiles and a warm, cozy atmosphere; visiting the Shankaraiyya household felt like visiting your favorite uncle. After the success conclusion of their daughter’s engagement ceremony, there was a relaxed air around the house and the couple was quite eager to talk about their newly acquired gadget. The Google [...]

UX Approach: Phase-6: Evolve continuously

Look around. Yesteryear’s successful brands are reinventing themselves to stay relevant in the current market. Why so? Because, ever evolving technologies are changing our behaviour, our needs and influencing our expectations from each product and service we consume. People are constantly looking for holistic experiences that support them in enriching their lives through delight and [...]