Senior Citizens: Conversing with Smart Assistants

Senior Citizens: Conversing with Smart Assistants Welcoming smiles and a warm, cozy atmosphere; visiting the Shankaraiyya household felt like visiting your favorite uncle. After the success conclusion of their daughter’s engagement ceremony, there was a relaxed air around the house and the couple was quite eager to talk about their newly acquired gadget. The Google [...]

UX Approach: Phase-6: Evolve continuously

Look around. Yesteryear’s successful brands are reinventing themselves to stay relevant in the current market. Why so? Because, ever evolving technologies are changing our behaviour, our needs and influencing our expectations from each product and service we consume. People are constantly looking for holistic experiences that support them in enriching their lives through delight and [...]

UX Intervention Framework for Digital

As a designer or a PM or a leader who is part of an UX intervention life cycle, we always have that nagging question on the approach, activities, deliverables and responsible people. As we navigate through the complex world of UX intervention, we refer Design Thinking framework for innovation, Lean UX for execution or create [...]