Service Blueprinting: Lessons from My First Dive

Designing a service blueprint for a large organization is a valuable experience, yet it certainly is daunting and comes with its fair share of challenges, especially if you are doing it for the first time! It’s like piecing together a complex puzzle, revealing the entire "behind-the-scenes" of a service — from the customer-facing elements to [...]

From Visual Design to Photography: A Natural Evolution of Visual Storytelling

As someone who has spent years immersed in the world of visual design, I've come to realize that the principles I've honed in visual design are not just applicable to digital interfaces—they can also profoundly shape the way we approach photography. Over the years, I’ve come to see photography not just as an art form, [...]

Icons: A Journey from Oversight to Essential UX

When I first began designing icons for Ansys, I thought of them as secondary—small embellishments to make software interfaces look cleaner or more organized. Icons, I believed, weren’t central to the user experience but merely supportive visuals. Little did I know this project would completely transform my understanding of their significance, especially in complex, technical [...]

The Paradox of Simplicity: Why Designing Simple Experiences Is So Difficult

Paul Rand, a legendary graphic designer known for shaping iconic brands like IBM and UPS, once said, “Design is so simple, that’s why it is so complicated.” At first glance, it sounds paradoxical, but dig a little deeper, and you realize the immense wisdom packed into this statement. Simplicity may appear effortless, but achieving it [...]

Healthcare UX: The Intersection of Design and Empathy

As Alien.design puts it, UX in healthcare, or healthcare user experience, is all about creating user-friendly experiences for everyone interacting with the medical field. This applies to both digital products and physical interactions. It involves increasing the efficiency of the workflows for every stakeholder (For patient and caregiver) via physical or digital pathways. Here are [...]