Blogs

Informed Perspectives: Thought-provoking articles on research, design, and business.

The Paradox of Simplicity: Why Designing Simple Experiences Is So Difficult

Rajesh Ghodke

Posted On November 15, 2024

Insights, Innovation, and Cross-Cultural Connections at UXCon Vienna 2024

Shivani Khandelwal

Posted On November 13, 2024

Shaping Tomorrow’s Experiences: Insights and Adventures from UX Masterclass 2024 in Dubai

Sukhbir Singh

Posted On October 29, 2024

Healthcare UX: The Intersection of Design and Empathy

Sasha Korah

Posted On October 4, 2024

Navigating the Complexities of Indian Corporate Banking: A Project Retrospective

Akhila Lakkoju

Posted On October 4, 2024

Behind the Scenes of Bangalore’s product based SMBs: A Field Visit

Ayisha Fidha

Posted On September 16, 2024

Redefining UX Outcomes: Where Does Artificial Intelligence Fit In?

Sukhbir Singh

Posted On September 16, 2024

Navigating Global Research: Lessons from the Field

Srijani Samaddar

Posted On August 14, 2024

Insights and Adventures: Leading a Global Benchmarking Study for a Communication Giant

Manasi Bhonge

Posted On August 1, 2024

Flow state in UX: Designing for engagement

Avishek Das

Posted On July 31, 2024

Archives

Posted on November 15, 2024November 15, 2024
Rajesh Ghodke
UX Design

The Paradox of Simplicity: Why Designing Simple Experiences Is So Difficult

Paul Rand, a legendary graphic designer known for shaping iconic brands like IBM and UPS, once said, “Design is so simple, that’s why it is so complicated.” At first glance, it sounds paradoxical, but dig a little deeper, and you realize the immense wisdom packed into this statement. Simplicity may appear effortless, but achieving it [...]

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Posted on November 13, 2024
Shivani Khandelwal
User Research

Insights, Innovation, and Cross-Cultural Connections at UXCon Vienna 2024

Let’s Talk About UX, Baby! UXCon Vienna 2024 was a stellar experience for both Srijani (UXR Manager, Peepal Design) and I, filled with discovery, curiosity and all things UX. We had an opportunity to explore new ideas, connect with some really cool UX professionals, and discover how the global world of UX research is expanding [...]

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Posted on October 29, 2024October 30, 2024
Sukhbir Singh
Uncategorized

Shaping Tomorrow’s Experiences: Insights and Adventures from UX Masterclass 2024 in Dubai

Hello, Design Enthusiasts! I recently attended the UX Masterclass 2024 in Dubai, hosted by Digital of Things and UX Alliance, and let me tell you—those three days were a whirlwind of inspiration, new perspectives, and unforgettable experiences! Here’s a quick recap of everything that made this trip so memorable. Day 1: Conference Highlights at Dubai [...]

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Posted on October 4, 2024
Sasha Korah
UX Design

Healthcare UX: The Intersection of Design and Empathy

As Alien.design puts it, UX in healthcare, or healthcare user experience, is all about creating user-friendly experiences for everyone interacting with the medical field. This applies to both digital products and physical interactions. It involves increasing the efficiency of the workflows for every stakeholder (For patient and caregiver) via physical or digital pathways. Here are [...]

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Posted on October 4, 2024
Akhila Lakkoju
User Research

Navigating the Complexities of Indian Corporate Banking: A Project Retrospective

Over the last quarter, we had the opportunity to explore the Indian B2B Banking landscape, which was super exciting and challenging too. The goal of the study was to provide valuable insights for a client based in Russia looking to enter the Indian market. We delved into a sector that impacts the lives of business [...]

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Posted on September 16, 2024September 16, 2024
Ayisha Fidha
Uncategorized, User Research

Behind the Scenes of Bangalore’s product based SMBs: A Field Visit

One sunny morning, our cab slowly made its way through the busy streets of K.R. Market. I noticed the curious glances from people walking alongside the cab and their apparent disregard for why a cab was on such a crowded street. This prompted me to suggest that we get out and walk towards the stores [...]

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Posted on September 16, 2024
Sukhbir Singh
Uncategorized, UX Design

Redefining UX Outcomes: Where Does Artificial Intelligence Fit In?

In the diverse landscape of UX design, different industry sectors have long established their favored outcomes. These outcomes guide designers in crafting experiences that meet specific user needs. Consumer UX: Engagement is key. Products like Instagram have mastered this by offering endless scrolls of personalized content, hooking users with algorithms that cater to their interests. The platform’s [...]

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Posted on August 14, 2024August 14, 2024
Srijani Samaddar
User Research

Navigating Global Research: Lessons from the Field

Even though Peepaldesign undertakes numerous international research projects each year, every new study in a different market with a new client or partner is a possible eye opener. While there are always certain best practices that we consider as a rule of thumb, there are challenges galore (and more learning) on the way. Some that [...]

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Posted on August 1, 2024August 1, 2024
Manasi Bhonge
User Research

Insights and Adventures: Leading a Global Benchmarking Study for a Communication Giant

Embarking on a usability benchmark study for a major communication platform has been one of the most enlightening experiences of my career as a UX researcher. This longitudinal study spanned across diverse markets, including India, the US, and the UK, and provided me with a unique opportunity to delve into the nuances of user behaviors [...]

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Posted on July 31, 2024August 1, 2024
Avishek Das
UX Design

Flow state in UX: Designing for engagement

While designing interfaces and experiences, we usually aim for usability and simplicity, where tasks can be completed with the least amount of effort or “friction”. However, calculated use of friction in may allow improved performance, satisfaction, and motivation by triggering the flow state in users. Understanding Flow State Flow, as conceptualized by psychologist Mihaly Csikszentmihalyi, [...]

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Blogs

Rajesh Ghodke

Posted On November 15, 2024

Shivani Khandelwal

Posted On November 13, 2024

Sukhbir Singh

Posted On October 29, 2024

Sasha Korah

Posted On October 4, 2024

Akhila Lakkoju

Posted On October 4, 2024

Ayisha Fidha

Posted On September 16, 2024

Sukhbir Singh

Posted On September 16, 2024

Srijani Samaddar

Posted On August 14, 2024

Manasi Bhonge

Posted On August 1, 2024

Avishek Das

Posted On July 31, 2024

Archives

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