When Mistakes Speak: What User Errors Reveal About Design

Using an app is a lot like navigating a maze. You start with a goal in mind, sending a message, sharing a photo. But along the way, you hit dead ends, take unexpected turns, and sometimes stumble upon hidden shortcuts. And just like in a maze, these “wrong turns” aren’t just hurdles but they’re clues [...]

How UX Research is Shaping Enterprise Software Sales Strategies ?

In today's dynamic business environment, enterprise decision-making has become more complex, particularly when it comes to purchasing software solutions. Organizations must navigate an intricate web of needs, preferences, and stakeholders before arriving at the final decision. This complexity is where UX research plays a critical role — simplifying decision-making and uncovering actionable insights that align [...]

Beyond the Books: Real-World Research Insights

Stepping into the field as a novice researcher is an experience that no training or theory can fully prepare you for. It's where structured research guides must adapt to the unpredictability of real-world interactions and where conversations can emerge through observation and reflection. Through my recent work on maternal healthcare with specific focus on improving [...]

In Art or UX: Storytelling as the Missing Puzzle Piece

The past year, I’ve learnt what’s common between marketing, art and UX research, and it all had to do with communication and the art of storytelling The Path to UX Research A few months into my shiny new shoes as a UX researcher, I’ve learnt quite a bit about myself as much as about the [...]