Author: Avishek Das

Flow state in UX: Designing for engagement

While designing interfaces and experiences, we usually aim for usability and simplicity, where tasks can be completed with the least amount of effort or “friction”. However, calculated use of friction in may allow improved performance, satisfaction, and motivation by triggering the flow state in users. Understanding Flow State Flow, as conceptualized by psychologist Mihaly Csikszentmihalyi, [...]

Designing in Loops: An alternative to UX Flows

In UX design, we usually focus on mapping out product experiences as linear flows that map out the user’s journey, whether for completing a particular task or for their entire experience. However, an alternative approach inspired from game design—specifically gameplay loops—can offer unique advantages. Understanding Gameplay Loops Gameplay loop is a game design term for [...]