Mapping the farming ecosystem in India

Opportunities of a different kind galore in the agri intensive hinterlands of India. Through extensive field trips to remote, rural farming communities; Ethnographic interviews with farmers; Day long shadowing of the farmers and farm activities ; Contextual interviews with retailers of farm supplies to visits to mandi’s to interviews with traders & merchants, we unearthed something unique and invisible.

Choose Peepaldesign because of our expertise in conducting generative research across several domains and the ability to execute research in rural India across multiple states.

• Multi location research to capture diversity of farming ecosystem across states
• Over 120 Hours of ethnographic interviews and observations
• Farm & Mandi Visits combined with in place contextual interviews
• Desk Research

We are not authorized to share the details yet.