Our perspective on UX
Look around. Yesteryear’s successful brands are reinventing themselves to stay relevant in the current market. Why so? Because, ever evolving technologies are changing our behaviour, our needs and influencing our expectations from each product and service we consume. People are constantly looking for holistic experiences that support them in enriching their lives through delight and greater productivity.
What is designed for today might not be relevant tomorrow.
Change in user behaviour, competition and market context etc. are few of the factors that must be considered time to time basis and tune the product evolution roadmap accordingly.