Influencing Experiences

Orchestrating UX Transformation

Orchestrating UX Transformation

User Experience is dynamic. It is constantly modified over time. How shall we direct/orchestrate something that is in perpetual flux? To direct you need an anchor and a goal. Then there is the journey where all experiences manifest themselves. If we understand where to start (the anchor) and where to end (the goal) and who […]

A Case for UX Transformation

A case for UX Transformation

If you know of UX maturity model, probably you have an idea of where your organization stands in terms of UX maturity. If not, there  are few surveys available which will give you an idea. Check out one from Tom Callaghan. Here is the link. However, before jumping into UX maturity, we should have a sense of why […]